24HRTV in yen, shirts and ratings

The numbers from this year’s 24HRTV are out.

24hrtv2013

Source

Total donations: 1,545,226,444 yen (US$16 million)

This amount is just second to the 2011 drive (hosted by Kanjani 8) that collected 1,989,414, 252 yen. Obviously, that year was understandable because it was a few months after the Great East Japan earthquake. Last year’s event, also hosted by Arashi, collected 1,168,471,704, the third biggest collection in 24HRTV’s 36-year history.

24hrtv20132

Total charity shirts sold: 1.3 million.

Sales this year set a new record; the design was a collaboration beween Ohno and Kusama Yayoi. Last year’s shirt, a collaboration between Ohno and Yoshitomo Nara, sold 764, 198 pieces. Let’s calculate: a shirt cost 1,500 yen x 1.3 million pieces = 1.95 billion yen or $20 million. Sugoi! Whoever thought of letting Riida design the shirts in collaboration with some of Japan’s famous artists was a genius.

Ratings averaged 18.1%; peak was during Riida’s drama at 23.4%.

The highest average rating thus far was in 2005 with SMAP’s Shingo as one of the hosts; that rated 19%. Second highest is a tie between 2007 (hosted by Tackey & Tsubasa) and 2008 (Arashi) at 18.6%. This year’s rating is at third.

In terms of drama, the highest so far was at 26.6% in 2005 with Hiroshi Abe. Second was Kinki Kids in 1997 with ratings of 26.3% (probably at the peak of KK’s fame). Third was Matsujun’s drama in 2008 that rated 25.6%.It’s interesting to note that the drama always rates higher than the show itself. Also, NTV started having idols host in 2003 with TOKIO. (Source for the statistics)

According to reports, while it’s true that Arashi did not get paid for their 24HRTV hosting, they did donate their fees. Rumors said the amount was 50 million yen ($500,000+).

Let’s look at Arashi through their previous hostings (2004, 2008 and 2012)

24-hour-television-arashi

Source

Omedetou and otsukare, Arashi-san!

© Yasminka Lee (blogging since 2001). Unauthorized use and/or duplication of the contents in Orange Jasmine Purple Yam without permission from the author/owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Yasminka Lee/Orange Jasmine Purple Yam with appropriate link to the original content.

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