Shout your love!

Okay, today is the release of Arashi’s third single for the year, Ai o Sakebe (shout your love). It’s the theme song for wedding company Zexy and it’s back-to-back with Yumenikakeru, which is the theme song for JAL’s Fly to 2020 campaign.

Not a few have pointed out that AOS’ introduction reminds them of That Thing You Do with the guitar riffs (and it looks so cool with their dance moves, but it would have been cooler if they were holding a real guitar).

And then, there’s the PV, which to some, is very Maroon 5’s Sugar.

And yes it is, but hey, this is the theme song for a wedding company. How many concepts can you work with for a wedding PV? The wedding is the concept itself, plus the surprise factor works like a charm.

In Maroon 5’s MV, the band went to several weddings, while in Arashi, they only went to one wedding. It seems only the groom and four groomsmen knew that Arashi was going to appear, so it was a surprise for the bride and the guests.

As soon as teasers for the PV came out last month, fans were tweeting that they would like Arashi to surprise them on their wedding day too. There were several suggestions on how to make this happen–get a groom who’s powerful enough to make them appear, like Johnny-san, perhaps? (Someone suggested one of their managers, but then, do their managers have the influence to make them appear at private events? LOL) Or marry one of Arashi…in your dreams.

I love how they combined the actual cut, rehearsals BTS and wedding event in one PV. If one didn’t know any better, it does give the vibe of a happy song, and it is. But there is also an element of bittersweetness to it because it is a song for a girl that these guys have liked since they were 17 (well, Nino is #forever17) and now, she was getting married…to someone else.

懐かしいな Baby　たちまち Still 17
やっぱり Super lady　変わらない高嶺の花だぜ

It’s so nostalgic, Baby　Suddenly, it’s like we’re still seventeen
Sure enough, you’re a super lady　As always, you’re a prize out of our reach

There’s no rancor when they wish her happiness though and acknowledge that even until now, she’s still out of their reach. And oh, the nostalgia pinches the heart.

一緒に撮ろうよ Baby　そこら中が Love & Peace
語ろうぜメモリーズ　変わらないあの頃のまま

Let’s take some pictures together, Baby　All around, there’s love & peace
Let’s talk about our memories　The same way we were back then

[Source: yarukizero]

The chorus is easily an earworm.

Kono I-ai-ai-ai-ai love you wo Shinai-ai-ai naru hito ni…

I wonder what an Arashi wedding will be like…speaking of which, we all know the cyclical rumors about J and then recently, speculations on Sho. One thing I’ve learned in fangirling idols, we can speculate all we want but fans know nothing and only time will be able to prove anything.

credit: sakusho.tumblr.com

In the meantime…

この I love youを　親愛なる人に
お前は今でもアイドルさ　みんな大好きだぜ
だから永久に愛し合って　Congratulations
幸せになってくれなきゃ困るぜBaby
素晴らしい未来へ　愛を叫べ

Gotta tell this “I love you” to someone dear to me
You’re an idol even now　Everyone loves you
Let’s love each other forever　Congratulations
You’ve just gotta become happy, Baby
Shout this love to a wonderful future

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