selling the drama: how to sell Gionee with Ethan and Yoon Eun-hye

(This is part of an ongoing series on ploys that production companies use to “sell the drama”.) I should say on the above–not just production companies, but companies selling a product in general. In this instance, Taiwan mobile phone company Gionee. Now, people who haven’t heard of Gionee now knows what it is, especially Tiffany…